Competition 2011 : Canada’s Next Top Ad Executive Competition 2011 | Register by January 23

Canada’s Next Top Ad Exec (CNTAE) is a unique competition that asks Canadian students to create a comprehensive real-world advertising campaign for the real-world products of a real-world client – Chevrolet Canada. CNTAE is authored and led by the DeGroote School of Business, McMaster University. Founded in 2007, the program has quickly become one of the richest competitions in the history of Canadian universities. Ideate without a box, stay ahead of known curve and go beyond expected predictions. In other words, use non-traditional media to launch the 2012 Chevrolet Sonic to students on campuses across Canada.
Details:
Deadline to register a team is Jan 23
Phase #1: The Elevator Pitch
Due January 23, 2011
Develop a two-page summary outlining your big idea. Keep it short enough that you could pitch it to someone in an elevator ride – hence the catchtacular name.
Phase #2: Strategy Document and Video
Due February 20, 2011
The top 25 pitches are selected and these students will create a comprehensive report outlining key objectives, positioning, media strategy and creative execution. They’ll also develop a 3 minute video that’ll function as an executive summary.
Phase #3: The Day of the Launch
March 29, 2011
The top ten competitors are brought downtown Toronto to deliver a 30 minute presentation pitching their idea to a high powered judging panel.
Who is Eligible?
Each participant must be registered as a FULL TIME undergraduate business or commerce student, Masters of Business Administration (MBA) student or an undergraduate student completing a minor in business or commerce, in the 2009/2010 academic year. Students certified as registered co-op or internship students, as a part of their degree studies, are eligible.
Validation of current academic status may be requested by the Executive Team.Each participant/team must be a legal resident of Canada.
Employees and immediate family members of General Motors of Canada, all other official sponsors of the competition and all of their respective affiliates and agencies, employees, officers, and directors, those involved in any way with the contest organizing team at McMaster University, and all other official sponsors of the Canada’s Next Top Ad Exec competition are ineligible to participate in the competition.
Prizes

Two 2012 Chevrolet Sonic vehicles are up for grabs, plus two $2500 scholarships, two $1000 scholarships, four Fuji camera packages and internship opportunities through Account Niche – the official internship and career placement partner for Canada’s Next Top Ad Exec.
For more information please go to http://topadexec.com. Please direct all inquiries to the CNTAE organizing committee